"The consulting giant questioned 4,454 chief executives across 95 countries and territories about their strategic priorities and outlook in the year up to November 2025. More than half of the CEOs surveyed, 56%, said AI hasn't produced revenue or cost benefits for their businesses to date. Some reported benefits for either revenue or costs: around a third said their revenue was up in the last year, and 26% said they were seeing lower costs from AI."
""A small group of companies are already turning AI into measurable financial returns, while many others are still struggling to move beyond pilots," said Mohamed Kande, PwC's global chairman, in a press release. "That gap is starting to show up in confidence and competitiveness-and it will widen quickly for those that don't act." The right AI strategy Ensuring maximum returns from AI requires a balance of business strategy, strong underlying data architecture, and the right talent strategy."
4,454 chief executives across 95 countries and territories provided responses showing 56% reported AI has not produced revenue or cost benefits to date. Around one-third said revenue rose in the last year and 26% reported lower costs from AI, while just 12% experienced both outcomes. Only 30% of respondents expressed confidence about revenue growth in the next year. Certain sectors, including technology, communication services, and financials, show higher measurable AI-driven returns, with energy rising. Maximizing AI returns requires aligned business strategy, robust data architecture, talent planning, and employee adoption.
Read at Business Insider
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