"The report shows users' "Total Citations" for the chosen period and "Avg. Cited Pages." It then lists: "Grounding Queries," which are "the key phrases the AI used when retrieving content that was cited in its answer." In other words, the queries are the "fan-out" terms that Bing's AI agents use to search for and find answers, though we don't know which search engines or platforms they access. "Pages," the URLs mentioned in AI answers."
"Each tab includes additional visibility data. For every grounding query, Webmaster Tools reports on the average number of unique pages cited per day in AI answers. For each cited URL, the report includes its frequency - how often it appears in an answer - not its importance, ranking, or role within a response. The report provides no traffic or click-through data and no clarity into which Grounding Queries triggered which citations."
AI search lacks native performance reporting, hindering development of organic visibility strategies. Google Search Console combines AI Overviews and organic listings in Performance, preventing clear attribution between channels. ChatGPT shares metrics only with publishers that licensed their content to OpenAI. Bing released an AI Performance Report in Webmaster Tools following its AEO/GEO guide. The report tracks citations in Microsoft Copilot, AI-generated summaries in Bing, and select AI partner integrations but lacks per-surface filtering and partner identification. It provides Total Citations, Avg. Cited Pages, Grounding Queries, and cited URLs with frequency counts, yet omits traffic, click-through data, and mappings between grounding queries and citations. The report offers limited actionable data but may encourage greater transparency.
Read at Practical Ecommerce
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