"That's one of the potential disruptions on the horizon, identified in a new report from Visa and the Institute for the Future."
"Instead of optimizing for Google, you're optimizing for the perception of what AI agents are suggesting."
The Visa and Institute for the Future report highlights the emerging B2AI model, which signifies businesses developing strategies to engage with consumer AIs. As individuals slowly adopt personal AI tools, businesses will need to adopt new strategies to appeal not just to consumers, but to the AI agents they utilize. This shift is likened to the evolution from SEO focused on search engines like Google to optimizing for consumer AI perception, necessitating discernment in the face of overwhelming AI information.
Read at Fast Company
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