China is implementing strict regulations on how automakers can promote advanced driver assistance systems (ADAS). Key changes include banning terms like 'autonomous driving' and requiring prior government approval for software upgrades. This decision follows safety concerns highlighted by incidents involving ADAS, pointing to the need for more rigorous oversight in the automotive industry. Tesla's branding adjustments in China also reflect this trend, with the company changing its 'Full Self-Driving software' label to 'Intelligent Assisted Driving', emphasizing how essential regulatory compliance and consumer safety remain in this evolving landscape.
China's crackdown on automakers' advertising of driver assistance features includes a ban on terms like 'autonomous driving' and a halt to software updates without approval.
Concerns over safety and fatal crashes linked to advanced driver assistance systems prompted new regulations, emphasizing that all upgrades must undergo government scrutiny before release.
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