"Albert Cheng, who heads the AI Studios initiative, emphasized that the goal is to support creative teams, not to replace them. The focus is on improving efficiency and reducing costs while ensuring that intellectual property is protected and AI-generated content isn't absorbed into other AI models. One example used is Amazon's "House of David" series, which featured 350 AI-generated shots in season two."
"According to a report from Reuters, those tools are now ready to move beyond internal testing. Amazon will begin a closed beta program in March, inviting industry partners to try out its AI tools. Amazon said it anticipates sharing initial outcomes from the program by May. The company chose not to provide further details on the developments when approached by TechCrunch for a comment."
Amazon MGM Studios created a dedicated AI Studio to build proprietary AI tools for TV and film production, targeting character consistency and pre/post-production workflows. The tools have completed internal testing and will enter a closed beta in March with industry partners, with initial results expected by May. The initiative involves collaboration with producers Robert Stromberg, Kunal Nayyar, and Colin Brady, and leverages Amazon Web Services plus multiple LLM providers. The program prioritizes supporting creative teams, improving efficiency, reducing costs, and protecting intellectual property. Increasing AI adoption in Hollywood is prompting debate about jobs, creativity, and filmmaking futures, and other studios like Netflix are also using generative AI.
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