Amazon has announced the launch of Alexa+, a redesigned version of its virtual assistant, targeting a more interactive and conversational user experience. Set to be available in March, it will be offered for free with Prime subscriptions, priced at $19.99 per month for non-members. Despite the new features like memory for personal preferences, experts warn that consumer expectations may limit the device's success compared to smartphones. The upgrade is seen as necessary to compete against other AI assistants, positioning Alexa+ as a front-runner in the conversational AI space.
Experts have suggested consumers may struggle to get past their limited expectations of Amazon devices such as smart speakers, treating them like expensive kitchen timers.
Amazon's Alexa+ aims to be more than just a smart assistant, hoping to remember user preferences and allow for natural conversation, enhancing user experience.
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