"More and more, beauty brands need to measure their AI visibility, including how often they're recommended on AI platforms. One of the biggest challenges for brands remains how to improve AI visibility when it typically takes brands three to six months to change their content online and another three to six months of AI training update to see any real impact."
"Imagine you had a crystal ball, and you can actually - any direction you want to implement any ad campaign, even product information you want to change - what if you could actually test it in a matter of minutes to see, is it going to work and how effective is it going to be for your brand or ineffective?"
Beauty brands must measure AI visibility and track how often they are recommended on AI platforms. AI visibility improvements are delayed by months due to content change cycles and subsequent AI training updates. Pre runs simulations that execute thousands of shopper conversations on top AI platforms to observe recommendation behavior in real time. Pre’s simulation examined data from Nov. 9 to 15 and identified leading brands recommended by ChatGPT across skincare, fragrance, hair care and makeup categories. Pre also tests how AI responds to changes in product descriptions, user Q&A, SEO, reviews and product comparisons and predicts effectiveness of those changes.
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