
"In 1999, a young product engineer, young entrepreneur, I say young, he was about 28, had an idea that he wanted to bring something to market. The idea was that people would want to buy shoes online. While that seems a little obvious to us today, in 1999 it was a new idea, a new strange idea. What was even stranger is he had no product, no factories, he had no supply chain. What did he do to bring this to life? He went to a shoe store with a camera and he took pictures."
"Why am I talking about shoes? I'm going to talk presumably about code, about developing with AI. Because if you don't build it right, if you don't build the right thing, no matter how much technology you use, you're going to go off rails. That's the main thing that I'm going to be talking about today. Lean thinking combined with AI today is a superpower."
A 1999 entrepreneur validated online shoe sales by photographing store inventory, building a website, enabling payments, and personally fulfilling orders, later spawning Zappos and attracting Amazon acquisition. Successful product development depends on building the right thing, not only on advanced technology. Lean thinking integrated with AI amplifies capability but requires human expertise, domain knowledge, and sociotechnical design. Sociotechnical adaptive systems scale with people and evolve based on system needs. Practical experimentation and pragmatic product validation can turn minimal resources into viable products and pathways to larger success.
Read at InfoQ
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