"Artificial intelligence will give solos and small firms "a huge advantage," according to one legal tech consultant. In this episode of "Adventures in Legal Tech," host Jared Correia speaks with Ernie Svenson - aka "Ernie the Attorney" - about the psychology behind resistance to change, how law firms are positioning their AI use, the power of technology for business development, and more."
"The Psychology of Tech Adoption Are lawyers really resistant to change? Here, Ernie shares his thoughts on tech adoption in the legal industry. AI's Effects on Small Firms Artificial intelligence tools can be particularly transformative for small firms and solos. Here, Ernie explains why. Technology can boost email marketing, and win more business for small firms. Here, Ernie explains why."
Lawyers exhibit psychological resistance to technology driven by habit, risk aversion, and concerns about professional standards. Law firms are actively framing AI use to manage client expectations, ethical obligations, and competitive positioning. Artificial intelligence tools can enable solos and small firms to automate routine tasks, increase efficiency, and compete with larger firms. Technology enhances business development by improving email marketing reach, personalization, and client engagement. Small firms that adopt AI and digital marketing tools can expand capacity, win more clients, and differentiate service offerings. Strategic AI adoption requires aligning tools with client value and ethical responsibilities.
Read at Above the Law
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