"Matching on dating apps is getting a makeover thanks to AI. Amata, a new dating app launching in the US this week, is the latest startup to deploy AI to shake up the online dating experience. Instead of swiping through profiles, Amata has its users chat with an AI matchmaker, called an "Amata" in the app. The AI matchmaker asks several questions about users' dating preferences and goals, and then pitches potential matches to go on a date with."
"Once a pair is matched, the user pays for a "token" - $16 at the moment, but Amata plans to raise that cost - to start planning the date. Amata's AI then plans the date, even selecting a location tailored to the user's proximity and preferences. Two hours before the date, the app briefly opens up a DM chat. Otherwise, there's no inbox of DMs from matches."
"And if a user cancels twice in a row, the app will pause recommending new matches for seven days, Huraux said. "We don't want people who are not emotionally available, who are on dating apps just for their ego boost," he said. "It's about intentionality." Amata also attempts to replicate the experience of a human matchmaker by following up with users after the date to see how it went."
Amata launches in New York City and replaces swiping with conversations with an AI matchmaker called an Amata. The AI asks questions about dating preferences and goals, then proposes potential matches and plans the date after a token purchase (currently $16). The AI selects locations based on proximity and preferences and briefly opens a DM two hours before the scheduled date; there is no persistent inbox of DMs. Tokens can be banked if a date is canceled, repeated cancellations pause recommendations, and post-date feedback feeds multiple AI models to improve future matches.
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