"Yesterday, Google revealed its Project Genie AI-generation tool, allowing people to make "interactive environments" in seconds using just prompts. Today, in response to this, a bunch of investors seem to think this is the future of game development and are bailing on big game companies. This has led to stocks tanking for companies like Take-Two and Roblox. On January 29, Google started rolling out early access to a new "experimental research prototype" AI tool named Project Genie."
"As reported by Investing.com, the stock price for numerous publishers and console manufacturers is tanking today after Genie's reveal. As of 1:05 p.m. EST, Grand Theft Auto 6 publisher Take-Two Interactive was down over nine percent. Roblox's stock price had slid nearly 12 percent. Video game engine company Unity's stock is down a whopping 20 percent. And even Nintendo stock is down nearly five percent. These tumbles all happened today, which seems to directly connect the slides to the reveal of Google's new Genie tool."
Google released Project Genie, an experimental AI prototype powered by Genie 3 and Gemini that generates 3D worlds from text prompts. Users can produce short interactive environments by typing prompts like "Cartoonish 3D racing game with toy cars." Generated experiences currently last about one minute, run at 24 frames per second, and cap at 720p, and they exhibit instability in demos. The tool can produce replicas resembling Mario and Zelda. Investor reactions included significant sell-offs across gaming stocks: Take-Two, Roblox, Unity, and Nintendo all declined markedly after the Project Genie reveal, as markets weighed potential industry disruption.
Read at Kotaku
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