"Richard Masters spoke in detail for the first time about the prospect of Premflix, the direct-to-consumer model of the future, an app that will sluice this irresistible footballing opiate directly into the eyeballs of 8 billion rapt humans. In doing so Masters was echoing the words of Todd Boehly on the same stage 12 months earlier, who had talked about the Premier League as a kind of fire stolen from the gods, source of the next great tech platform."
"What do you do when you only look like scoring from corners, but your attack is so blunt it can't actually win you any corners? The answer presented itself almost immediately. You win a free-kick that wins you a corner. Arsenal duly did this. Declan Rice whipped the dead ball in and saw it deflected behind. From the resultant corner-bundle Jurrien Timber scored Arsenal's second corner-bundle based goal."
"In between which there was a sense here of watching a group of people who have been sentenced to play some kind of dense, claustrophobic hate-football in an outer circle of purgatory for the last 500 years. And there will be plenty of criticism on this score. Chelsea scored from a corner-bundle but Arsenal somehow inched home."
Richard Masters, the Premier League's chief executive, detailed plans for Premflix, a direct-to-consumer streaming platform designed to deliver Premier League football globally to billions of viewers. This announcement echoed similar ambitions previously expressed by Todd Boehly regarding the league's potential as a major technology platform. During an Arsenal versus Chelsea match, both teams struggled to create open play opportunities, instead relying on set pieces and corners to score. Arsenal ultimately won the match with a goal from a corner situation, while Chelsea also scored from a similar setup. The match highlighted the defensive nature of modern football, with both teams appearing constrained in their attacking play.
#premier-league-streaming #premflix-direct-to-consumer #arsenal-vs-chelsea #set-piece-football #modern-football-tactics
Read at www.theguardian.com
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