"More than any other Apple product, the Vision Pro is still-to quote Bob Dylan by way of Steve Jobs-busy being born. Announced at the Worldwide Developers Conference (WWDC) on June 5, 2023 and shipped the following February, the $3,500 spatial computing headset has evolved some since its first release. This year brought a meaty operating system upgrade and a slightly revised version of the device sporting Apple's powerful new M5 chip."
"But much of the progress the Vision Pro has made hasn't stemmed from the routine tick-tock of software and hardware updates. Apple has also been throwing itself into the equally vital work of getting third-party developers and creators to build experiences that will help the rest of us understand what, exactly, its headset is good for. That was the goal of a Vision Pro developer event the company held at its Cupertino campus in late October."
"Unlike the sprawling, online-first WWDC confab, this gathering-part of an ongoing series called "Meet with Apple"-was intimate and focused. Yes, a worldwide audience tuned in via livestream, and Apple later posted videos from the event on YouTube. But in-person attendees got to mix, mingle, and witness onstage presentations in the Apple Developer Center's Big Sur theater, a 200-seat venue named after the 2020 MacOS release."
The Vision Pro launched after its WWDC 2023 announcement and subsequent February release and has evolved through hardware and software updates, including an operating system upgrade and an M5 chip revision. Apple is prioritizing third-party developer and creator engagement to surface compelling use cases for the headset. A focused, in-person Vision Pro developer event in Cupertino emphasized sharing best practices for immersive media creation. The event combined livestream access with intimate on-site sessions at the Apple Developer Center's Big Sur theater. Senior director Steve Sinclair cites growing momentum and learnings from 12 to 18 months of content creation.
Read at Fast Company
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