What to expect at Apple's product launch event on March 4

"There have been rumors swirling that Apple is preparing to launch a cheaper alternative to the MacBook Air. Bloomberg reported on this all the way back in November. Industry rumors indicate that Apple will be stuffing this laptop with an iPhone processor, the A18 Pro, to keep the price down. It's also been suggested that this laptop will only include 8GB of RAM, which kind of flies against the company's recent stance to outfit all Macs with at least 16GB of RAM."

"TechRadar has reported that this could be Apple's biggest laptop launch in years, with potential initial shipments hitting 8 million units. The price is likely to be somewhere in the $699 to $799 range, which is pretty nifty."

"It's likely that Apple will release more powerful MacBook Pro models this year and the timing seems to match up. Bloomberg's Mark Gurman has suggested a March launch and the event is on March 4. The company has already released a MacBook Pro with an M5 chip, but both the M5 Pro and Max are likely on the horizon."

Apple has scheduled an "Apple Experience" product launch event for March 4, 2026, at 9AM ET, with simultaneous events in NYC, London, and Shanghai. The company is expected to unveil multiple new products including a budget-friendly MacBook priced between $699-$799, featuring an iPhone A18 Pro processor and 8GB of RAM to reduce costs. More powerful MacBook Pro models with M5 Pro and Max chips are also anticipated. Additionally, new iPhone and iPad models are expected to be announced. Industry reports suggest the budget MacBook could see initial shipments of 8 million units, marking Apple's biggest laptop launch in years.

Read at Engadget