"Apple execs Greg Joswiak and John Ternus appeared so confident in the strength of the Air that Joswiak challenged interviewers to try to bend the device during a video published Thursday by Tom's Guide. "Try to bend it," Joswiak, Apple's senior vice president of worldwide marketing, said in the video. Tom's Guide's Mark Spoonauer and TechRadar's Lance Ulanoff obliged by taking turns attempting to bend the iPhone Air with their hands. The phone looked like it held up to their tests. "It bows, but it comes right back into shape," Spoonauer said as he bent the phone both ways."
"Ternus, Apple's senior vice president of hardware engineering, said the titanium band around the side of the iPhone Air is "key" to its durability. "It is more durable than any previous iPhone," Ternus said. "It exceeds our internal metrics for bend strength, which are really high." Joswiak compared the iPhone Air to a "seismic building" that has some give but comes back into place. That allows the phone to have a thin and light form factor, which is a big selling point, he said."
"Apple debuted the Air on Tuesday at its "awe-dropping" fall iPhone event, where it showed off how it fits Pro-level performance into a 5.6-millimeter frame. The Air is available for preorder starting at $999 in select countries beginning Friday, and is set to be released on September 19. "It does seem like it's going to fly away when you're holding it," CEO Tim Cook told The Wall Street Journal, after unveiling the phone."
The iPhone Air delivers Pro-level performance in a 5.6-millimeter, thin and lightweight design that emphasizes durability. A titanium band around the side provides key structural strength and enables the slender form factor. The device flexed under hand-applied pressure during informal tests but returned to its original shape, demonstrating resilient bend behavior. Apple reports that the phone exceeds its internal bend-strength metrics and is more durable than previous iPhone models. Preorders start at $999 in select countries, with an official release scheduled for September 19.
Read at Business Insider
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