"MacBook Air models dominate Apple's laptop sales because they handle everyday computing needs for the vast majority of users (without the complexity or cost of Pro models). The catch has always been the price: You need to budget at least $1,000 for the standard configuration and upgrades can quickly push you toward $1,500, the territory where MacBook Pro models begin."
"The M4 chip is Apple's latest silicon design which is custom-built for handling Apple Intelligence features which require intensive processing for on-device AI calculations. That means features like sophisticated editing of photos, real-time translation, voice transcription, and intelligent writing assistant are executed locally on your laptop rather than being sent off to cloud servers. The performance benefit extends beyond AI features: The M4 handles dozens of web tabs, many productivity applications, video calling and background applications without a hitch or fan functioning."
MacBook Air models serve everyday computing needs for most users, avoiding the complexity and cost of Pro models. Typical pricing starts near $1,000, with upgrades often reaching about $1,500 where Pro models begin. Amazon's Prime Big Deal Days reduced the 2025 MacBook Air 13-inch with M4, 256GB storage, and 16GB unified memory to $799 from $999, the lowest price for this configuration. The M4 chip is optimized for Apple Intelligence, running on-device AI tasks like photo editing, real-time translation, voice transcription, and writing assistance without cloud processing. Its fanless design enables silent operation while handling many tabs and productivity apps. The unified memory architecture shares RAM across CPU, GPU, and Neural Engine, and 16GB provides sufficient headroom for pro tasks such as video editing and virtual machines.
Read at Kotaku
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