
"The Mac reached a series of low points in the Tim Cook era: the fiasco of the butterfly keyboard, the clunky transition to USB-C, the underutilized potential of the Touch Bar, and the occasionally lackluster Intel chip performance."
"With the transition to Apple Silicon in 2020, everything changed. The line was revitalized with hugely capable new chips, and Apple began prioritizing usability over thinness at all costs."
"Johny Srouji is best summed up as The Chip Guy. He worked on processor development and design for Intel and IBM, and joined Apple in 2008 to build its in-house chip team."
Apple's recent executive changes, including Johny Srouji's promotion, indicate a strong commitment to chip development for Macs. The transition to Apple Silicon in 2020 revitalized the Mac line, emphasizing usability and performance. Tim Cook's leadership shift to John Ternus, a hardware veteran, further supports this direction. Srouji, known for his expertise in chip design, has been instrumental in Apple's in-house chip development since 2008, suggesting a promising future for Mac hardware innovation.
Read at The Verge
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