"Morgan Stanley analysts expect Apple to "modestly" raise iPhone prices for the first time in seven years, they wrote in a note on Thursday. The analysts don't expect Apple to raise prices across the board. Instead, they predict the company will eliminate its lowest-cost 128-gigabyte option for the Pro model. That would start the Pro at $1,099 for 256 gigabytes, Morgan Stanley said. The cheapest iPhone 16 Pro retails for $999."
"Apple is also expected to introduce a slimmer "Air" version of the iPhone this year, replacing its larger Plus model, Bloomberg reported. Bank of America analysts wrote in August that they expect the iPhone 17 "Air" to cost about $100 more than the current Plus models. The iPhone 16 Plus starts at $899, so the new price tag would be around $999."
Some iPhone 17 models are expected to carry higher prices, with increases of $50 to $100 predicted for certain configurations. Morgan Stanley projects a modest price raise that would remove the 128GB Pro option and start the Pro at $1,099 for 256GB. Bank of America expects a new slimmer iPhone "Air" to replace the Plus and cost about $100 more, roughly $999. Jefferies forecasts a $50 increase affecting Pro, Pro Max, and the slimmer model to offset tariffs, while the base model would likely remain unchanged. Tariff shifts have already cost Apple $800 million.
Read at Business Insider
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