The EU says Apple Maps may be big enough to be considered a DMA gatekeeper

"Two more Apple products, specifically Maps and Ads, could be big enough to be designated as gatekeepers under the European Union's Digital Markets Act (DMA). The EU has announced that it has received notifications from the company that those services meet DMA thresholds. It will now have 45 days to decide whether to designate Apple as a gatekeeper for either of them."

"Under DMA rules, services that have 45 million monthly active end users and 10,000 yearly business users in the past three financial years can earn the gatekeeper designation. That means to say, they're considered to have a significant impact on their markets. Apple already has several products with the designation, namely the Safari web browser, the iOS and iPadOS, as well as the App Store."

The EU has received notifications from Apple that Maps and Ads meet Digital Markets Act thresholds and will decide within 45 days whether to designate either service as gatekeepers. DMA rules require at least 45 million monthly active end users and 10,000 yearly business users across the past three financial years to qualify. Gatekeeper designation signals significant market impact and imposes strict rules against favoring own products and locking users into ecosystems. Apple already holds gatekeeper status for Safari, iOS, iPadOS, and the App Store. Apple submitted a rebuttal, arguing Maps has limited EU usage compared with competitors and Apple Ads has minimal market share versus Google, Meta, TikTok, and X, and said it will discuss why they should not be designated.

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