"Before AirPods, almost all earbuds were still wired back to your phone or iPod. Apple's ads leaned into the aesthetic with vibrant neon backdrops to frame dark, dancing silhouettes connected by the iconic, stark white earbud wires."
"At Apple's special event in September of 2016, Phil Schiller praised the 'courage' it took Apple designers to remove the headphone jack from the iPhone 7 and iPhone 7 Plus. A few minutes later, the other shoe dropped: Jony Ive announced the AirPods."
"Removing the headphone jack - which, for the record, I and The Verge hated at the time - was instrumental in moving the audio world forward, whether anyone wanted to or not."
AirPods transformed the audio landscape by introducing true wireless earbuds, a significant shift from wired options. Tim Cook's leadership at Apple saw the removal of the headphone jack, which was controversial but pivotal. The launch of AirPods in 2016, highlighted by a memorable advertisement, showcased a new era in audio technology. Despite their impact, AirPods were overlooked in rankings of Apple's top products, indicating a lack of recognition for their role in establishing Apple as a leading audio company.
Read at The Verge
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