
"Dubbed the "iPhone Pocket," the resulting product, a rib-knit pouch-sling-holder, is instantly recognizable as a Pleats Please! product - the one-piece structure and array of esoteric shades (colors include sapphire and cinnamon) mirror the brand's unmistakable, permanently-pleated polyester design. Designed to be worn in any number of ways, the pocket is reportedly able to comfortable fit any Apple model and is available in both a long and short length."
"As a known convert, legendary Apple CEO Steve Jobs routinely donned a black Issey Miyake turtleneck as part of his iconic proto-dadcore uniform. In a statement from Apple, Vice President of Industrial Design Molly Anderson noted that both brands prioritize and celebrate "craftsmanship, simplicity and delight," further suggesting that, "the color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors -"
Apple and Issey Miyake collaborated on the iPhone Pocket, a 3D-knitted, rib-knit pouch-sling that reflects Pleats Please’s permanent pleated polyester aesthetic. The one-piece design appears in esoteric shades such as sapphire and cinnamon and is offered in both long and short lengths that reportedly fit any iPhone model. The pocket can be worn in multiple ways and accommodates an iPhone, AirPods, and everyday items. The product emphasizes craftsmanship, simplicity, and mix-and-match color coordination with iPhone models. The short strap retails for $150 and the long strap for $230 as a limited-edition release likely to sell out.
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