"In a decades-long tradition, superfans lined up to be the first to try the devices. After taking over as CEO in 2011, Cook has made a habit of showing up at Apple Stores on launch days to shake hands and answer questions. His first appearance was at the Palo Alto store in 2013 for the iPhone 5, the first phone to use a Lightning cable."
"An Apple store in China had a long line of shoppers, despite lacking the iPhone Air. Big crowds gathered outside an Apple store in Guangzhou, China, on Friday despite a limited iPhone release in the country. As of Friday, the iPhone Air wasn't available for sale in China as the company sorted out the regulatory issues facing its first eSIM-only phone."
Apple launched the iPhone 17 and a lightweight model called iPhone Air. Superfans lined up worldwide to be among the first to try the new devices. CEO Tim Cook visited the New York City Apple Store on Friday to engage with fans. Cook has a habit of appearing at Apple Stores on launch days since becoming CEO in 2011, with a first appearance in Palo Alto in 2013 for the iPhone 5. Protesters gathered outside the Fifth Avenue store with signs criticizing potential harms to children. In China, crowds formed despite iPhone Air sales being delayed by eSIM regulatory issues, and Apple faces strong local competition.
Read at Business Insider
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