""There is a Chinese proverb I love: 'A single tree does not make a forest.' Together, I believe we can plant that forest.""
"Ternus inherits a China business that's turned a corner from a tricky few years, yet still brings significant headaches, from a protectionist Washington and a prickly Beijing to a Chinese consumer who has grown less reflexively loyal to Western brands."
"Cook's tenure was defined by Apple's significant presence in China, where factories managed by companies like Foxconn produced iPhones that contributed to Apple's global success."
"Ternus's extremely sparse Linkedin page doesn't mention China, raising questions about his experience in one of Apple's most crucial markets."
John Ternus will take over as CEO of Apple on September 1, ending Tim Cook's 15-year leadership. Cook's era was marked by a strong relationship with China, where factories produced iPhones and consumers became key buyers. Cook frequently engaged with Chinese officials and emphasized collaboration. Ternus's experience with China is unclear, and he faces challenges in a market where loyalty to Western brands is waning. Apple's supply chain heavily relies on China, a strategy initiated by Cook's partnership with Foxconn's founder.
Read at Fortune
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