Apple will unveil the iPhone 17 at a special event on September 9, 2025, at the Steve Jobs Theater in Apple Park, Cupertino. The official invite features a new Apple logo with infrared-style shadings and an animated version on Apple's website that becomes interactive on smartphones, allowing users to add the event to calendars. Tim Cook promoted the event on X with a short clip. Social media users speculated the logo could hint at hardware such as a vapour chamber for thermal management, infrared sensors for non-invasive health monitoring, or a Liquid Glass visual redesign.
The moment Apple fans have been waiting for has finally arrived. The iPhone 17 launch date has been confirmed - and there's not long to wait until the big day. The flagship device will be revealed at an 'awe dropping' event on September 9 at Apple Park in Cupertino, California. The date has been confirmed by an official invite sent out to members of the press and industry analysts, which features a new version of the Apple logo.
An animated version of the invite is also visible on Apple's website, letting people add the event to their calendars. And if you view it on a smartphone, the image becomes interactive, as the red and orange colours start to follow your finger. Apple CEO Tim Cook posted on X: 'Get ready for an awe dropping #AppleEvent on Tuesday, September 9!' with a short clip of the animation.
On X, people have been speculating about the distinctive new logo and whether it hints at Apple's product announcements on September 9. One user, @LAFadhel, said it is 'reminiscent of a thermal imaging camera', which could be a nod to a vapour chamber built in to certain iPhone 17 models. A vapour chamber is a thermal management system that circulates water vapour to keep devices cooler and help prevent overheating.
Another X user speculated it could be an infrared system for 'non-invasive blood pressure and glucose monitoring'. Alternatively, it could be a reference to Liquid Glass, Apple's name for its slick new visual redesign, revealed as part of iOS 26 back in June. Apple holds an unveiling event for its new flagship iPhone every September, although it is always tight-lipped about what exactly it's revealing.
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