"It's no wonder that Miyake's quiet genius caught the attention of Steve Jobs, another businessman known for his creativity. The two became friends, and in the 90s, Jobs asked Miyake to design a uniform for Apple employees, like those he saw at Sony in Japan. Jobs' team balked at the prospect of dressing the same every day, but Jobs still liked the idea - so he and Miyake worked together to create his own personal uniform."
"If you're at all familiar with Issey Miyake, the Japanese label behind the iPhone Pocket, then this design should sound familiar. Miyake, the late, revered designer, pioneered the APOC ("a piece of cloth") concept in 1997, which showcased his innovative, tech-forward approach to fashion while also reducing waste. 'Featuring a ribbed mesh structure with the qualities of the original pleats by Issey Miyake, iPhone Pocket is a beautiful way to wear and carry iPhone,' Apple says."
Apple released a limited-edition iPhone Pocket, a cloth sling for iPhone available in short and long crossbody sizes at $149.95 and $229.95 respectively. The design follows Issey Miyake's APOC ("a piece of cloth") approach, using one piece of fabric and pleated, ribbed mesh construction that stretches to reveal contents and lets users peek at the display. The Pocket aligns with fashion-world sensibilities and can serve as a colorful accessory tied to larger bags, but the price positions it as a luxury item. The Issey Miyake label's history includes collaborations and influence linked to Steve Jobs and minimalist uniform design.
Read at TechCrunch
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