""After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative new experiences it will unlock for our users," Apple and Google said in a statement. The partnership confirms previous reporting on a deal with Google. Neither Apple nor Google have confirmed the price tag, but previous reports indicate Apple could be paying Google around$1 billion for access to its AI technology."
"The multi-year partnership will involve Apple using Google's Gemini models and cloud technology for future Apple foundational models. The deal is not exclusive, per a source familiar with the matter. Apple has historically focused on vertical integration, relying on its own hardware and software. The iPhone-maker has faced a fair amount of public chatter criticizing it after its AI efforts, particularly its assistant Siri, lagged behind competitors."
Apple has chosen to work with Google to power AI features such as Siri by using Google's Gemini models and cloud technology for future Apple foundational models. The multi-year, non-exclusive partnership follows testing of competitor technologies and could involve Apple paying Google around $1 billion for access to its AI tech. Apple previously released Apple Intelligence in 2024 and has emphasized privacy by performing much processing on-device or via tightly controlled infrastructure. Apple plans to maintain its privacy standards during the partnership. Public criticism has focused on Siri lagging competitors, and Apple delayed the rollout of a more personalized Siri voice.
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