
"Apple cannot watch the AI era from the sidelines as this 4th industrial revolution takes hold. In essence, Apple is a toll collector on the consumer AI highway and Ternus needs to finally get the AI strategy right."
"They need to diversify away from the iPhone and make sure it no longer represents 50% of their revenue."
"Innovation going forward around foldable phones, an AI-enabled smartphone, new sleeker/affordable Apple Glasses, and future hardware developments will be the hearts and lungs of Apple's success."
Apple has been criticized for its lack of investment in artificial intelligence, while competitors like Microsoft and Google lead the way. The company plans to base its AI technology on Google's Gemini and revamp Siri. Analysts emphasize the need for Apple to innovate beyond the iPhone, which constitutes over 50% of its revenue. Potential new products include a foldable iPhone and personal robotics. However, the current leadership is not known for taking significant risks in innovation, which could hinder future growth.
Read at www.theguardian.com
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