"Apple Inc.'s biggest product launch event of the year takes place on Tuesday, Sept. 9, when the company will introduce its next-generation iPhone lineup, new smartwatches and other peripherals. It's part of a blitz of products launching in the fall and should help the company fend off increasing competition from Samsung Electronics Co., Alphabet Inc.'s Google, and Chinese brands like Huawei Technologies Co. Ltd and Xiaomi Corp."
"For the first time in half a decade, Apple will be introducing major design upgrades for the iPhone. The latest high-end versions, the iPhone 17 Pro and Pro Max, will have new backs that give a fresh look to the camera areas. And an all-new model, which is expected to be called the iPhone 17 Air, will have an ultrathin body. The devices will kick off a three-year period of new iPhone designs."
Apple will host a major product launch on Sept. 9 to introduce next-generation iPhones, smartwatches, and other peripherals as part of a fall product blitz. The company trails other tech firms in generative AI and shipped iOS 26 without major AI upgrades, so it is emphasizing hardware changes to retain customers in its ecosystem. The iPhone 17 Pro and Pro Max will feature redesigned backs around the camera areas, while a new iPhone 17 Air will offer an ultrathin body. New iPhone designs will unfold over three years, with a foldable phone expected next year and a special 20th-anniversary model slated for 2027. The iPhone continues to drive roughly half of Apple’s sales and anchors its services and attachable product ecosystem.
Read at www.mercurynews.com
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