"Tim Cook, who succeeded Apple co-founder Steve Jobs, has been CEO since 2011. With a reputation for operational and supply chain management, he has overseen the global expansion of the company and its steady series of new, updated devices, though he never attained the same visionary status as Jobs."
"Over the past 10 years, Cook has proved to be a successful corporate politician whose main goal was to maintain Apple's complex global supply chain amid a fiery trade war between Donald Trump and Xi Jinping, both of whom Cook has successfully negotiated with."
"He has also moved a major portion of Apple's manufacturing out of China to Vietnam and India in recent years. The move seems not to have angered Beijing, which is no stranger to clamping down on foreign tech but has no significant backlash."
Tim Cook will step down as CEO of Apple on September 1, with John Ternus succeeding him. Cook, who has led Apple since 2011, will continue as executive chair, engaging with global policymakers. Known for his operational management, Cook has successfully navigated complex trade relations, particularly during the US-China trade war. He has also shifted a significant portion of Apple's manufacturing from China to Vietnam and India, maintaining a delicate balance in international relations without provoking significant backlash.
Read at www.theguardian.com
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