Consumers Open to Cell Phone Upgrades, Age Determines Priorities: Survey

"The survey found that 42% feel that longer battery life is key. This is counterbalanced by a significant but smaller portion - 31% - who felt that new features such as Apple Intelligence are the priority. Almost half (46%) wanted broader 5G and 6G coverage and more than six in ten (62%) said that satellite-based features would impact their decision."

"The survey found a significant generational divide among responders. For instance, 79% of 18- to 24-year-olds own an iPhone, while only 43% of those 65 years old or older own one. This type of age distinction can be seen throughout the cell phone survey. For instance, younger users see more value in "major innovations" than older respondents and younger consumers are more likely to have switched carriers during the past three years."

Amdocs commissioned a Dynata survey of 1,000 general consumers that found varied priorities for phone upgrades. Forty-two percent prioritized longer battery life, while 31% prioritized new features such as Apple Intelligence. Forty-six percent wanted broader 5G and 6G coverage, and 62% said satellite-based features would influence their decision. Sixty-one percent reported openness to upgrading their phones. Flexible, affordable plans and robust trade-in programs remain influential. A marked generational divide appears, with 79% of 18- to 24-year-olds owning iPhones versus 43% of those 65 and older; younger consumers value major innovations and switch carriers more often.

Read at Telecompetitor