Can't Stand iPhone Ads? Try This

"Using an ad blocker for your iPhone means your browser won't download ads. This usually means faster page loads, a longer-lasting battery, and less wireless data usage. If you don't want to see pop-up ads, you can turn those off, too. Content blockers are apps that add new features that your default web browser doesn't have. These are like third-party keyboards -separate apps that work inside other apps that support them. This means that to block ads, you need to install one of these apps."

"Most iPhone content blockers work the same way to block ads in Safari. When you go to a website, the app checks a list of ad services and servers. If it finds these on the site you're visiting, the app blocks the website from loading those ads on the page. Some apps take a comprehensive approach by blocking the ads and tracking the cookies used by advertisers based on those cookies' URLs."

Blocking ads in Safari prevents the browser from downloading advertisements, which improves page load speeds, conserves battery life, and reduces wireless data usage. Content blockers are standalone apps that integrate with Safari as extensions and must be installed and enabled in Settings. They operate by comparing visited sites against lists of ad services and servers and stopping requests to those resources. Some content blockers also block tracking cookies by targeting advertiser cookie URLs. Installation involves downloading a blocker app, following its setup instructions, and enabling its extension under Settings > Apps > Safari > Extensions to allow ad blocking.

Read at Lifewire