"If you watched all the way to the end of the new Apple TV show "Pluribus," you may have noticed an unusual disclaimer in the credits: "This show was made by humans." That terse message - placed right below a note that "animal wranglers were on set to ensure animal safety" - could potentially provide a model for other filmmakers seeking to highlight that their work was made without the use of generative AI."
"And just in case the disclaimer wasn't clear enough, creator Vince Gilligan (best known for "Better Call Saul") was even more emphatic in a Variety feature story about the show, declaring flatly, "I hate AI." He went on to describe the technology as "the world's most expensive and energy-intensive plagiarism machine" and compared AI-generated content to "a cow chewing its cud - an endlessly regurgitated loop of nonsense." "Thank you, Silicon Valley!" he added while laughing. "Yet again, you've f-ed up the world.""
The Apple TV show Pluribus includes a credit reading "This show was made by humans," placed below a note that animal wranglers were on set to ensure animal safety. The human-made credit is suggested as a possible model for filmmakers who want to signal that generative AI was not used in their productions. Vince Gilligan expressed strong opposition to AI, declaring "I hate AI," calling it "the world's most expensive and energy-intensive plagiarism machine" and likening AI-generated content to "a cow chewing its cud - an endlessly regurgitated loop of nonsense." Pluribus marks a return to science fiction and reunites Gilligan with Rhea Seehorn, who plays a romantasy author confronting an alien invasion.
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