At the Worldwide Developers Conference (WWDC 25), Apple announced the introduction of AI-driven App Store Tags aimed at enhancing the visibility of app features and functionalities. These tags, generated by large language models and human-reviewed, will surface critical information about apps that is often hidden in listings. Users will benefit from improved searchability as they will be able to discover apps more relevant to their needs, while developers gain insights into app visibility. The tags link users to curated collections of similar apps, integrating with existing App Store discovery features.
Apple's new App Store Tags will utilize AI-generated labels to enhance app discovery, helping users find what they need while benefiting developers' understanding of app visibility.
The AI technology will categorize and highlight app features that often remain obscured, supporting users in navigating through the App Store's vast array of applications.
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