"How much would you pay each month for a Mac, iPhone, iPad, Apple home accessories and a handful of Apple services, including health and home security services? More to the point, how many of Apple's 2.5 billion users would be willing to pay for the Apple Plus Services suite, and how much would this generate each month in high-yield, high-margin predictable income for the former hardware company?"
"The Apple-as-a-Service idea has hovered at the edge of Apple speculation for years, and while Apple has skirted with the concept (iPhone Upgrade Program), it's never quite found a way to combine hardware and software in a services-led bundle. But things can change. Bloomberg's Mark Gurman last year suggested Apple had considered offering a hardware subscription service, but shelved the idea fearing the impact on "normal" hardware sales."
Consumers could be asked to pay monthly for integrated Apple hardware and services spanning Mac, iPhone, iPad, home accessories, health, and home security. Apple has experimented with subscription concepts such as the iPhone Upgrade Program and reportedly considered a full hardware subscription before pausing over concerns about traditional hardware sales. Apple already maintains a vast services base with 900 million iCloud+ subscribers, 850 million App Store users, 58 million Apple TV+ subscribers, and 15 million merchants accepting Apple Pay. Apple News leads in multiple countries. The Creator Studio bundle offers Final Cut Pro, Logic, and creative apps for $12.99 per month, reinforcing the Mac's creative purpose.
Read at Computerworld
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