Apple Inc. dominates the smartphone market, holding a 43% share of revenue among the top five brands and achieving an average sale price of $879. This price is nearly double that of its nearest competitor, Samsung. Apple’s lead has remained consistent over the past four quarters, largely driven by the successful sales of the iPhone 16. Samsung comes second with about 15% of market revenue. Major Chinese brands like Oppo, Vivo, and Huawei account for around 7%, predominantly selling in their local market. Apple's gross margin stands at 45%, showcasing its profitability.
Apple has 43% of the smartphone revenue among the top five brands and an average sale price of $879, almost double that of the next brand.
Apple strengthened its lead in revenues driven by strong performance of the 16 series across geographies, benefitting from the broader premiumization trend.
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