"Apple's forthcoming, existentially significant and much smarter Siri will be powered by Apple's collaboration with Google Gemini and the company told us a little about how it will work: it will work on-device or use Apple's Private Cloud Compute (PCC) system. (Apple also confirmed PCC servers are already being manufactured and shipped from a US factory.) Private, integrated, relevant "These AI experiences are personal, private, integrated across our platforms, and relevant to what our users do every day," said Apple CEO Tim Cook."
"The hybrid approach reflects Apple's decision to broaden its AI capabilities by partnering with Google. For a fee, the company will help Apple by providing frontier model capacity, though Cook and company remain in command of execution - including where the AI calculations take place and ensuring privacy."
"You can easily see this as a rejection of the hyperscaler dependency visible across the entire industry, one that means future Apple Intelligence tools will work on the device nearly all the time, or in the cloud on highly secure server systems otherwise. In the future, will users even need to outsource requests to other firms, or will the combined tech do everything they need? We don't yet know."
Apple announced record Q1 results and outlined a hybrid AI strategy that combines on-device intelligence with cloud-based Private Cloud Compute (PCC). Siri will be significantly upgraded through a collaboration with Google Gemini, with AI processing either on-device or on PCC servers being manufactured in the US. Apple emphasizes experiences that are personal, private, integrated across platforms, and relevant to daily user activity. Google will provide frontier model capacity for a fee while Apple retains control over execution location and privacy. Regulated enterprises gain benefits like auditability, data minimization, and jurisdiction control, though some will still prefer self-hosted or sovereign solutions.
Read at Computerworld
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