"Apple just launched a new product called the iPhone Pocket, and it's effectively a knitted bag for your iPhone. Apple designed the pouch in collaboration with high-end Japanese fashion brand Issey Miyake, whose relationship with Apple stretches back to the Steve Jobs era. (Jobs's signature turtlenecks were designed by Miyake, who retired the iconic shirts following Jobs's death in 2011.)"
"The tech giant says the 3D-knitted design is meant to serve as an additional pocket for an iPhone and small essentials like AirPods or lip balm. The ribbed pleats-a nod to Miyake's signature style-are designed to hold any iPhone, stretching just enough to offer a peek at the screen. Given the stretchy fabric, it can be carried by hand, attached to a bag, or worn across the body."
"The shorter version-available in bright shades like orange, pink, yellow, and turquoise-costs $149.95 and can be worn on the wrist or attached to a bag as a charm. The cross-body version comes in blue, brown, or black. That extra fabric will cost you, with a price of $229.95. Marques Brownlee, an influencer with more than 20 million subscribers, reacted on X: "TWO hundred and thirty dollars. This feels like a litmus test for people who will buy/defend anything Apple releases.""
Apple launched the iPhone Pocket, a 3D-knitted pouch created with Issey Miyake. The design functions as an extra pocket for an iPhone and small essentials like AirPods or lip balm. Ribbed pleats echo Miyake's signature style and stretch to hold any iPhone while offering a peek at the screen. The pouch can be carried by hand, attached to a bag, or worn across the body. A shorter wrist-or-charm version in bright colors costs $149.95, and a cross-body version in muted tones costs $229.95. Online reactions criticized the price and compared the pouch to Jobs's 2004 iPod Sock.
Read at Fast Company
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