"There's a category of halo Apple products that seem to exist primarily as a flex. It's niche. It's hyper-specific. It does something no other product in its class can do, at a price almost no individual could justify. Think the Mac Pro or the Vision Pro."
"The Pro Display XDR was one such product when it launched in 2019. The sticker shock was unbelievable, and at the time, it was delivering HDR capability at a level no other monitor in its price range could. Now that the Pro Display XDR isn't alone in that regard, Apple has launched the Studio Display XDR."
"The Studio Display XDR still does a few things that no other monitor can, but the competition has somehow made this an even more niche monitor than it used to be."
The Studio Display XDR represents Apple's updated monitor offering in a market where HDR-capable screens are now commonplace. While the original Pro Display XDR was revolutionary in 2019, the new Studio Display XDR arrives at a lower price point with more modest claims about its unique capabilities. The monitor delivers exceptional HDR performance, includes an excellent adjustable stand as standard, and features impressive built-in speakers. However, increased competition from other manufacturers has narrowed Apple's competitive advantage. The new model disappoints some expectations, as it remains largely similar to its predecessor with only minor upgrades like an improved webcam, while maintaining the same price point despite market evolution.
Read at WIRED
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