"On the surface, Apple's announcement on Tuesday of a subscription service called Apple Creator Studio does not demand a whole lot of explanation or analysis. The Mac/iPad/iPhone offering, which bundles the Final Cut Pro video editor, Logic Pro audio editor, Pixelmator Pro image editor, and other apps for making and manipulating media for $13 a month or $129 a year, is exactly the sort of thing you'd expect the company to get around to introducing."
"After all, its strategy of expanding the portion of its revenue that comes from services has already resulted in offerings such as Apple TV, Apple Music, Apple Arcade, and Apple News+. It would have been weird if Apple hadn't pushed its creativity apps in a service-y direction-a process that began a couple of years ago when the first iPad versions of Final Cut Pro and Logic Pro carried subscription pricing."
"Apple's history in creativity software is long: For example, Final Cut Pro and Logic Pro both date to the previous century. Yet at times, it hasn't been entirely clear whether the company saw the customer base for such tools as consisting literally of professionals, prosumers who'd outgrown products such as iMovie and GarageBand, or some combination thereof. Even now, Creator Studio does not add up to a full-blooded rival to Adobe's Creative Cloud, which offers many more apps in various editions at much higher prices,"
Creator Studio bundles Final Cut Pro, Logic Pro, Pixelmator Pro, and other media apps for $13 monthly or $129 yearly, and will arrive in the App Store on January 28. The subscription follows Apple's broader push to grow service revenue through offerings like Apple TV, Music, Arcade, and News+. The move continues a shift that began when iPad versions of Final Cut Pro and Logic Pro adopted subscription pricing. Creator Studio intersects with questions about AI's role as a creative tool and presents opportunities to expand features over time. The package does not match Adobe's broader Creative Cloud in app range or pricing.
Read at Fast Company
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