"What can Asa do? Asa has been launched within SEED, Apple's internal app for sales training, according to Perris' post. With the iPhone 17 expected to hit stores later this month -- along with a raft of new software updates -- the company could be hoping that its new chatbot will provide extra support for its global retail team ahead of expected sales."
"At a time when virtually every major tech company has been ratcheting up its efforts to push AI products to customers, the launch of Asa suggests that Apple is instead looking inward, bringing the technology to its employees. The company is famously secretive, and it's unclear which model the chatbot is based upon -- whether it's proprietary, open-sourced, or licensed from another developer."
Apple has launched Asa, an internal AI chatbot aimed at retail staff. Asa operates inside SEED, Apple's internal sales training app, and is intended to act as an automated digital sales assistant. Screenshots suggest employees can consult Asa to learn how iPhones apply across industries and to get product-selling assistance. The feature is reportedly in beta testing. The launch coincides with the imminent retail rollout of iPhone 17 and related software updates, potentially providing extra support for global retail teams during expected high sales. Apple has not disclosed which model Asa uses or whether it is proprietary, open-source, or licensed.
Read at ZDNET
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