Apple's CarPlay Ultra is creating a divide among automakers, with some eager to adopt its immersive features, while others hesitate. The system takes over multiple screens and integrates with vehicle functions like speedometers and climate controls. Customer preference for CarPlay is evident, but automakers are apprehensive about losing control over their own tech after investing significantly in proprietary systems. As a result, many are demanding clear data-sharing protocols from Apple before proceeding with adoption, complicating the tech giant's push into the automotive space.
Apple's next-generation CarPlay is splitting the auto world down the middle as automakers grapple between adopting CarPlay Ultra or maintaining their own systems.
With CarPlay Ultra's demand for full integration, concerns are rising among auto manufacturers regarding ceding control over the software in their vehicles.
Surveys indicate drivers' preference for CarPlay over traditional systems, but automakers are investing in proprietary tech, complicating the adoption of Apple's interface.
The auto industry's hesitation focuses on establishing data-sharing standards with Apple as they navigate the balance of advanced tech and brand control.
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