"The MacBook Air maintained its place on the throne as 'Most Popular Notebook,' with Apple boosting memory to 16GB while pruning $100 off the cost."
"The $599 Neo extends that value trajectory and is expected to significantly disrupt the entry-level segment."
In the last quarter of 2025, Macs captured a 15.7% market share, culminating in a 16% share for the entire year. Mac growth reached 11.2%, significantly outpacing the industry average of 3.3%. The MacBook Air remained the most popular notebook, benefiting from a memory upgrade to 16GB and a price reduction of $100. The anticipated release of the MacBook Neo at $599 is expected to disrupt the entry-level market segment further.
Read at Computerworld
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