Apple's 'Scary Fast' event lasted only 30 minutes, significantly shorter than typical presentations. The theme referenced Halloween and the new M3 chips, emphasizing simplicity. There was considerable focus on use cases for MacBooks, which felt redundant. The event's unique Halloween aesthetic included playful quips, and it resembled a commercial break more than a traditional tech showcase. Many expected a longer format due to extensive advertising, yet it proved to be a concise product reveal.
The event was just 30 minutes long, a surprising departure from the typical hour-long or longer presentations, making it feel more like a commercial break.
'Scary' referenced Halloween, while 'fast' referred to the new M3 chips, emphasizing the simplicity of the event's theme.
Apple spent considerable time discussing use cases for MacBooks, which felt unnecessary given the audience's existing familiarity with the products.
The event had a playful Halloween theme with quips, contributing to its unique look and feel, but ultimately remained a straightforward product showcase.
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