Apple Inc. is suing Apple Cinemas, claiming trademark infringement and consumer confusion, as the theater chain expands nationwide. The legal dispute reflects a historical rivalry; Apple Computer previously settled a long-standing trademark battle with Apple Corps for $500 million. Apple Cinemas, established in 2013 and recognized by its apple-shaped film logo, plans to grow beyond its existing locations. Apple asserts that ongoing public confusion necessitates legal action to safeguard its brand identity and customer trust, following a cease and desist request in late 2024 that was disregarded.
Apple Corps and Apple Computer engaged in a protracted trademark battle lasting nearly thirty years, culminating in a $500 million settlement allowing Apple to utilize the Apple name for music distribution.
Apple Cinemas, founded in 2013 with 14 venues, identified by an apple-shaped film logo, expanded its operations to San Francisco, prompting legal action from Apple Inc.
In response to Apple Cinemas' nationwide expansion and public confusion over the ownership of the theaters, Apple Inc. filed a lawsuit for trademark protection.
The trademark lawsuit addresses confusion among consumers regarding the affiliation between Apple Cinemas and Apple Inc., citing social media and news reports as evidence.
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