Apple's 'F1: The Movie' has achieved remarkable success at the box office, grossing approximately $293 million worldwide since its release on June 27. This racing film starring Brad Pitt and Damson Idris has surpassed Apple's previous box office records, unseating Ridley Scott's 'Napoleon.' A significant contribution to its success came from Imax screenings, accounting for 19% of the film's total box office during the opening weekend. Other Apple films featuring star power have struggled at the box office, prompting strategic reconsiderations by the company.
Apple's latest film, 'F1: The Movie,' debuted on June 27 and has already grossed about $293 million globally, making it the company's highest-grossing film to date.
Starring Brad Pitt and Damson Idris, 'F1' benefited from Imax screenings, generating 19% of its worldwide box office total during its opening weekend.
With 'F1,' Apple's strategy of leveraging high-budget films with A-list stars has proven effective, unlike previous films like 'Fly Me to the Moon' and 'Argylle,' which underperformed.
Collection
[
|
...
]