"Driving the news: Bloomberg reports Apple is nearing a $1 billion-a-year agreement to run a custom version of Gemini on Apple servers. Between the lines: Apple laid out a compelling vision for Apple Intelligence and an improved Siri last year, but failed to deliver. Siri still relies on Apple's in-house tech, but can hand off some questions to ChatGPT with user permission."
"Apple has promised since 2024 that Siri would be able to take on a broader range of queries - using users' private information, but only for the purpose of answering the question and in ways that even Apple itself wouldn't be able to access. Running a custom version of Gemini on its own servers opens a big question of how much data, if any, Google will be able to access."
Bloomberg reports Apple is nearing a roughly $1 billion-per-year agreement to run a custom version of Google's Gemini on Apple servers. Apple previously pledged a major upgrade to Siri and Apple Intelligence but has missed delivery targets. Siri currently relies on Apple's in-house technology while sometimes delegating queries to ChatGPT with user permission. Apple has said Siri will use private user data only to answer queries in ways inaccessible even to Apple. Hosting Gemini on Apple servers raises questions about how much data Google could access. Competitors will continue promoting their assistants, and Apple says the revamped Siri will arrive next year after delays.
Read at Axios
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