Apple's 15% mini-app move gets Tencent to cut it in
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Apple's 15% mini-app move gets Tencent to cut it in
"Apple has cut its take to 15 percent on purchases inside mini apps running within other iOS apps, and reached a parallel agreement with Tencent that brings WeChat's vast mini-program ecosystem into its revenue net. The deal with the Chinese tech giant closes a loophole through which WeChat collected fees from transactions within the mini apps operating inside the chat application without paying Apple."
"Apple announced its 15 percent commission in 2020 amid mounting developer unrest, including a lawsuit from Fortnite maker Epic Games, and years later, the courts required Apple to loosen its anti-steering restrictions. To generalize its deal with Tencent, Apple announced a Mini Apps Partner Program by which program members - companies operating apps as platforms - can earn 85 percent of In‑App Purchase sales within qualifying mini apps, with Apple taking 15 percent."
Apple cut its take to 15 percent on purchases inside mini apps running within other iOS apps and reached a parallel agreement with Tencent bringing WeChat's mini-program ecosystem into its revenue net. The deal closes a loophole that previously allowed WeChat to collect fees from transactions within mini apps operating inside the chat application without paying Apple. Apple's standard App Store commission is 30 percent; the 15 percent rate aligns with its small business program. Apple announced a Mini Apps Partner Program allowing platform apps to keep 85 percent of qualifying In‑App Purchase sales, with Apple taking 15 percent.
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