Apple Won't Admit It Needs Discounts, So It's Quietly Offloading MacBook Airs Through Amazon - Kotaku
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Apple Won't Admit It Needs Discounts, So It's Quietly Offloading MacBook Airs Through Amazon - Kotaku
"Here's something you likely know: Apple never goes on sale. The tech giant carefully guards its premium image by refusing to slash prices on its official website or in its retail stores. But here's the thing-even Apple needs to boost sales, and that's where authorized retailers like Amazon come in. For this October's Prime Big Deal Day (essentially the fall version of Prime Day), Amazon is offering record-low pricing on the 2025 MacBook Air lineup, and these deals are too good to ignore."
"At the heart of this 2025 MacBook is Apple's M4 chip which represents a significant leap forward in performance and efficiency. The M4 delivers big improvements when you're juggling multiple applications or running graphics-intensive games. The chip's architecture allows for seamless multitasking without the fans kicking in (because there aren't any) and without draining your battery. Speaking of which, you're getting up to 18 hours of battery life which means you can work through an entire day"
"The screen warrants particular admiration: Both t he 13.6-inch and 15.3-inch Liquid Retina displays handle one billion colors, translating to extremely lifelike photos, videos bursting with deep contrast and text that's crisp enough to minimize eye strain when working for long stretches. The larger 15-inch variant provides additional screen real estate for productivity applications such as working on spreadsheets or designing projects in which you desire multiple windows in sight at all times."
Amazon is offering record-low prices on the 2025 MacBook Air lineup during Prime Big Deal Day, including the 13-inch M4 256GB for $897 (down from $999) and the 15-inch 256GB for $1,078 (down from $1,199). The 2025 MacBook Air uses Apple's M4 chip, delivering improved performance and efficiency for multitasking and graphics-intensive tasks. The fanless design enables quiet operation and contributes to battery life up to 18 hours. The 13.6-inch and 15.3-inch Liquid Retina displays support one billion colors for lifelike imagery and reduced eye strain. The larger 15-inch model offers more screen real estate for productivity, and a 12MP Center Stage camera auto-centers during video calls.
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