"More ads are coming to App Store search results starting in March, Apple shared on an advertising help page. The company first said that it would increase the number of App Store ads last month, and this new rollout of search ads will begin on Tuesday, March 3, according to a developer email viewed by MacRumors. "Search is the way most people find and download apps on the App Store, with nearly 65 percent of downloads happening directly after a search," Apple says."
"Apple's decision to rebrand its advertising business from Apple Search Ads to Apple Ads in April 2025 was maybe the best indication that the company was interested in expanding the number of places it would help partners try and reach customers. And it makes sense: the company's billions of devices, each pre-installed with default apps, are some of the most valuable real estate it owns."
Apple will add more ads to App Store search results starting March 3, expanding placements beyond the top of results to positions further down the page. Search drives nearly 65 percent of App Store downloads, making search ad inventory valuable for driving installs. The App Store generates significant services revenue through downloads, in-app purchases and ad sales. Apple has increased ad placements over several years, adding ads to the Today tab in 2022 and reportedly planning ads in Apple Maps in 2025. The advertising business was rebranded from Apple Search Ads to Apple Ads in April 2025 to support broader ad placement across Apple properties.
Read at Engadget
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