"The tech giant unveiled its new MacBook Neo on Wednesday at a special event in New York City. It sells for $599, which gets you 256 gigabytes of storage, making it $500 cheaper than the new M5 MacBook Air, which starts at $1,099."
"The MacBook Neo features a 13-inch display, side-firing speakers, and is powered by the A18 Pro chip. It has up to 16 hours of battery life and comes in the colors indigo, blush, citrus, and silver."
"Consumer tech companies like Apple are dealing with a global memory shortage thanks to artificial intelligence's impact on the supply chain and increased demand for memory chips."
Apple introduced the MacBook Neo, a budget-friendly laptop priced at $599 with 256GB storage, positioning itself to compete with affordable PC alternatives. The device features a 13-inch display, side-firing speakers, and runs on the A18 Pro chip—an iPhone processor rather than Apple's typical M-series chip. It offers up to 16 hours of battery life and comes in indigo, blush, citrus, and silver colors. This launch coincides with price increases for higher-end MacBook Air and Pro models, driven by global memory shortages linked to artificial intelligence demand. The MacBook Neo became available for preorder immediately following its announcement.
Read at Business Insider
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